August 12, 2024
A user-friendly website is search-engine friendly, accessible, and responsive.
- Optimize Site Structure with Semrush
- Use Keywords
- Clear Navigation Menu
- Use Breadcrumbs by Yoast
- Use Categories & Subcategories
- Optimal Page Speed
- Headings H1-H6 – easy to scan
- Internal Linking – part of structure
- No broken links
- Page Redirects
- Bulleted Info for Scanning
- Readable Font
- Contrasting Colors
- No flashing images
- Optimized Images
- Alt text
- Mobile Friendly
- Infographics
- Tutuorials
Site Structure
- A well-structured website helps search engines to crawl your site
- A well-structured website is easier for visitors to find what they’re looking for
- A happy visitor leads to a lower bounce rate.
Page-Load Speed
- Optimize images BEFORE uploading them to your media library. I use tinyPNG, and I love them!
Answering yes to the following questions means you’re probably on track in providing a good page experience: ¹
- Do your pages have good Core Web Vitals?
- Are your pages served in a secure fashion?
- Does your content display well on mobile devices?
- Does your content avoid using an excessive amount of ads that distract from or interfere with the main content?
- Do your pages avoid using intrusive interstitials?
- Is your page designed so visitors can easily distinguish the main content from other content on your page?
- Test your site with Google’s PageSpeed Insights
¹ https://developers.google.com/search/docs/appearance/page-experience