Logo of Ship's helm with Site-Search Services below it, and a tagline of 'Website Optimization'
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Lori Eaton

August 12, 2024

A User-Friendly Website Increases Your ROI

A button on a keyboard displaying UX User Experience

 

A user-friendly website is search-engine friendly, accessible, and responsive.

- A Search-Engine-Friendly website is easier for Search Engines to crawl and index, therefore, it is User Friendly.
- An accessible website allows people with disabilities to navigate your website, therefore, User Friendly.
- A responsive website meets potential customers no matter the device, therefore, User Friendly.

  • Page Redirects
  • Bulleted Info for Scanning
  • Readable Font
  • Contrasting Colors
  • No flashing images
  • Optimized Images
  • Alt text
  • Mobile Friendly
  • Infographics
  • Tutuorials

Site Structure

  • A well-structured website helps search engines to crawl your site
  • A well-structured website is easier for visitors to find what they’re looking for
  • A happy visitor leads to a lower bounce rate.
Site Structure Example Image from Semrush
Computer screen showing a page loading

Page-Load Speed

  • Optimize images BEFORE uploading them to your media library.  I use tinyPNG, and I love them!

  • Answering yes to the following questions means you’re probably on track in providing a good page experience: ¹

    • Do your pages have good Core Web Vitals?
    • Are your pages served in a secure fashion?
    • Does your content display well on mobile devices?
    • Does your content avoid using an excessive amount of ads that distract from or interfere with the main content?
    • Do your pages avoid using intrusive interstitials?
    • Is your page designed so visitors can easily distinguish the main content from other content on your page?
  • Test your site with Google’s PageSpeed Insights
Redirects

According to Semrush, the SaaS platform, a redirect prevents visitors from landing on a broken page and getting a 404 error message.  When a webpage URL is changed, you need to redirect visitors to the new URL.

Redirect image. Two computer screens. One with an arrow pointing up, and the other arrow pointing down.
Digital Accessibility Badge icon is used as a partner link to accessiBe
Readable Font, Contrasting Colors, and No Flashing Images

People with certain disabilities such as poor vision need a readable font with contrasting colors.

Flashing images can induce a seizure for people with epilepsy.

Read this document to learn more about accessibility.

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¹ https://developers.google.com/search/docs/appearance/page-experience