January 19, 2025
12 Reasons Why You Need a Website Audit
You need a website audit so that you can...
- Discover any issues jeopardizing your SEO
- Determine Accessibility
- Attain good standing on SERPs
- Increase conversions
- Increase Google ranking
- Increase traffic to your site
- Evaluate internal & external links
- Evaluate keyword usage
- Identify trends within your industry
- Perform a competitive analysis
- Improve marketing & advertising strategies
- Improve your ROI
Read this post for additional information on SEO and website audits.
Lacking These Content Issues Can Negatively Affect Your SEO:
- Page headings
- Title tags
- Meta Description
- Accessibility
- Schema markup
- RSS feed
- Canonical links
- Redirects
- Image optimization
- Alt tags
- Page-load speed
- Responsive design
- A CDN (Content Delivery Network)
- Caching
- Sitemap
Accessibility not only improves your SEO, it’s the right thing to do. In 1990, former President George Bush signed The Americans with Disabilities Act ensuring that people with disabilities receive the same opportunities as those without. Since 2018, the ADA considers websites to be public places, therefore, they need to be accessible. To learn how to make your website accessible, (and to avoid a lawsuit) visit “the #1 rated web accessibility solution for ADA compliance” – accessiBe.
Image optimization improves your page-load speed, and it needs to be done BEFORE uploading images to your website. “Compress your AVIF, WebP, PNG and JPEG files, with TinyPNG.”
If you have a WordPress.org website, and you don’t have the Elementor plugin, I strongly suggest getting it. Check out this short Elementor video tutorial. Elementor helps with more than just responsive mode. Incidentally, if you upload the Elementor plugin, you won’t need to follow the directions above where I linked Responsive Design. With the plugin, it’s handled for you!