10 Ways Your Website Can Boost Your SEO
- Responsive Design
- Optimize for Voice
- Accessible Design
- Headlines and Title Tags
- Meta Description
- Keyword slugs in the URL
- Schema Markup with Yoast
- Sitemaps for Text and Images
- Index your site (on ALL Search Engines)
- Analytics – You need to know what you don’t know.
Responsive Design
Do Your Web Pages Display Properly on All Devices?
“Google predominantly uses the mobile version of a site’s content, crawled with the Smartphone agent, for indexing and ranking.” ¹
With the Elementor plugin on your WordPress site, responsive design is done for you.
Optimize for Voice
Long-Tail Keywords Get Better Results for Voice Search
“58% of U.S. Smartphone users use voice search for information about a product or a service.” ²
According to Statista, there are 8bn digital voice assistants in use. ³
Accessible Design
Avoid a lawsuit; make your website accessible with accessiBe.
Be sure to use Alt text for images and closed captioning for videos.
“When Congress enacted the ADA in 1990, it intended for the ADA to keep pace with the rapidly changing technology of our times. Since 1996, the Department of Justice has consistently taken the position that the ADA applies to web content.” ⁴ Title III
Headings and Title Tags
H1-H6 are the on-page titles for your content.
Title Tags are page titles that appear on SERPs.
Google recommends using both for better SEO.
Meta Description
According to Google, meta descriptions are ” … a short, relevant summary and sometimes generate a snippet for search results, … and can go a long way to improving the quality and quantity of your search traffic.”
Keyword Slug
A slug is the word (or words) at the end of your URL that identifies the content of your page.
If you have a WordPress.org site powered by Bluehost, (like this website) this is where you can edit your URL slug.
Schema Markup with 
Sitemaps for Text and Images
Your website’s pages should be linked internally for easy navigation. A sitemap makes your site search-engine-friendly and user-friendly. I recommend using the Yoast plugin. They will automatically create an XML sitemap for you.
Index Your Site
You need to index your site with ALL search engines.
“A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. Indexed pages can be shown in Google Search results (if they follow the Google Search Essentials.).”
Analytics – You NEED to Know What You Don’t Know.
A website audit using Semrush, allows me to analyze your site’s errors, warnings, meta description, organic traffic, bounce rate, paid search traffic, which ads your competitors are ranking for, which keywords your competitors are ranking for, the amount and quality of your backlinks, redirects, pages that might not be indexed, … the list is extensive.
Sign up for a website audit and find out what you don’t know about your site’s performance.
¹ https://www.semrush.com/blog/mobile-seo/
² https://www.semrush.com/blog/voice-search-statistics/
³ https://www.statista.com/topics/6760/voice-technology/#topicOverview
⁴ https://www.ada.gov/